Jim Romeo

RESUME

• Commercial Clients

  
  
  
  Vendor submitted articles for trade publications; brochure concept development and copywriting, newsletter copy, by-lined feature articles, web content, marketing newsletters, press releases. Clients include MetaCarta Corporation, Community Development Foundation of Tupelo/Lee County Mississippi, Air FieldTurf, McHenry County College, Collages.net,AEC America, Sigma Design

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• Editorial Writing

  
  
  
  

  Successfully published with over 600 Articles In Consumer and Trade Magazines And Newspapers as a freelance writer. Article subjects include: information technology, engineering, human resources, aviation, economic development, city and regional planning, technology management, accounting, finance, engineering management, social justice, parenting, history, web site reviews, case studies, profiles, and Q&A interviews, op-ed pieces, industry viewpoints,outsourcing, open source technology.

  
  
  

  There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. - David Ogilvy

  
  
  

• Books

  
  
  
  
  
  
  

  Net Know How, Surviving The Bloodbath. Straight Talk From 25 Internet Entrepreneurs (2001, Aegis Publishing) by Jim Romeo. This book profiles 25 internet entrepreneurs. It gives their story and advice on starting an Internet business in times like these. CLICK HERE To Read A Book Review by syndicated technology columnist Reid Goldsborough in Industry Week

  
  
  

  Business's Most Wanted™ The Top 10 Book of Corporate Greed, Eccentric Entrepreneurs, and Management Oddities (June, 2005, Brassey's Inc.) by Jim Romeo This title is a trivia book of lists on business-related topics. Business's Most Wanted™ chronicles the best and worst of American business, explores the quirks of commerce, and provides an informative and sometimes amusing look at Wall Street. CLICK HERE To View The Book As It Appears In Its Publisher's Catalog

  
  
  

• Professional Associations

  
  
  
  Public Relations Society of America (PRSA); Past Member, Hampton Roads Chamber of Commerce; Member: FreelanceSuccess.Com (Online Organization for Freelance Writers), Member, American Society of Business Publication Editors (ASBPE), Specialty Information Publishers Association (SIPA)

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  If you think advertising doesn't work, consider the millions of Americans that now think yogurt tastes good. - Joe L. Whitley

  
  
  

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• Education:

  
  
  
  1986, Columbia University, New York, NY: MBA, Marketing
  
  1983, United States Merchant Marine Academy, Kings Point NY: BS, Mechanical Engineering
  
  

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• Hitting Your Target 101

  
  
  
  
  
  
  

  There are approximately 19,000 copywriters in the United States The world spends nearly $400 billion dollars in advertising each year and the figure continues to grow The United States spends over $250 million in advertising each year There are 605.60 million people online and surfing the Internet On average, for every 1000 postcards mailed, 979 go right in the trash Two-thirds of Americans start their day with some kind of news Consumers are expected to spend $5.4 billion dollars for paid content from the Internet in the years ahead 69 percent of American email users have made purchases online after receiving permission-based email marketing 65 percent of marketers plan to increase their use of email newsletters Two thirds of US companies claim that sales increased in 2001 as a result of email marketing In the United States, 72 percent of the population has gone online once within the previous month The average American dedicates more than an hour per day to the news In a recent study, more than half of the 322 shoppers surveyed, who bought electronics products, had gathered information online before buying something at the store. Half of this group had spent between one and three hours doing research on the Web. 87% of the dollars spent on impulse purchases resulted from users navigating the site by the category links The average person is exposed to well over 500 sales, marketing, and advertising messages every day On average, five times as many people read headlines than read body copy Ads with news are recalled by 22 percent more people than ads without news One in 20 readers actually reads body copy Six times more people read the average article than the average advertisement A large initial letter in body copy will increase readership by 13 % Sans-serif fonts are 20% quicker to read from a monitor A prospect sees a marketing message on average, nine times in order to move from a state of total apathy to purchasing readiness

  
  Today, more than ever, a marketing-savvy copywriter is a critical asset in helping you hit your mark. Technology changes daily. Global competition is fierce in almost every sector. Everything is moving "at the speed of thought." There are more mediums to carry your message... and the other guy's message. If you blink, they "steal your cheese."
  
  Times are a changin'. The guy behind the copy, can make all the difference... in times like these.
  

CLIPS
Look above for the clips categorized by topic. Each entry has a hyperlink to the work. Click on the hyperlink and it will bring you to it. Sometimes links expire. If that's the case, I can provide you with the clip if you contact me. I'll also be glad to provide you with many other clips as I have written extensively on so many topics. Contact me and let's chat!