What's Happening When

Friday, October 24
9:00 a.m.—Welcome
9:20–10:30 a.m.	Session 1: Custom and Product-Driven Publishing Moderator: Leah Ingram Panel: Lena Anthony, senior editor, Hammock Inc., Joe Stella, SVP, Group Publisher, Imagination; BJ Towe, executive editor, Meredith Integrated Marketing	Session 2: Covering Health and Fitness for Consumers and for Healthcare Providers Moderator: Megan McMorris Panel: Barbara Brody, health editor, Woman's Day; Ted Spiker, contributing editor Men’s Health; Dimity McDowell Davis, contributing editor Women’s Health; Tricia O’Brien, features editor, American Baby
10:45–11:45 a.m.	Face Time with Editors from Session 1	Face Time with Editors from Session 2
Noon to 2 p.m.—Business Lunch: Judith E. Dacey, CPA, explains hows and whys of incorporation
2:15–3:15 p.m.	Session 3: Writing and Selling Travel and Recreation Content Moderator: Julie Botteri Panel: Mike Sharsky, editor, AAA Traveler, Jodi Ornstein, managing editor, Porthole Cruise Magazine & PPI Group Pubs	Session 4:Evolving Media Moderator: Jennie Phipps Panel: Betsy Albright, director of client services, Betuitive.com; Rachel Coyne, Associate Editor, Recruitment & Training, About.com; Brad Hill, director of Weblogs Inc.; Chris Kissel, associate editor, Bankrate.com
5:30 p.m.—Cocktails at Embassy Suites
7:30 p.m.—Optional Dinner in Tampa at the Bamboo Club Asian Bistro

Saturday, October 25
9:00 a.m.—Welcome Back
9:15 a.m.–4:15 p.m.	New Media: Get your feet wet, learn the tools of the trade and get some practice using a video camera and recording a podcast. Instructor: Crystal Lauderdale, multimedia content producer/video product manager at The New York Times Regional Media Group	Making Books Pay: Meet with agents, editors and successful authors of how-to, mid-list, and custom books. Learn how they do it and what they look for. Moderator: David Kohn Panel: Michele R. Wells, acquisitions editor Penguin Group (USA) / Alpha Books; Elizabeth Dougherty, executive editor, Weldon Owen Publishing; Senior Editor Andrea M. Rotondo, Barnes & Noble Publishing; Marilyn Allen, Allen O'Shea Literary Agency; Betsy Wright-Lampe, Marketing Manager, Rainbow Books, Inc.; Dianna Collier, Collier Associates
Noon to 2 p.m.—Business Lunch: Tammi Marcoullier, director, editorial, Publish2, Inc., will lead a discussion on making money with blogs
4:30 p.m.—So long, see you next year