What FLX Says
Advertorial used to have a slimy connotation. It read like advertising, it smelled like advertising. But it otherwise masqueraded as news. Unless you got out your magnifying glass and inspected the "advertising" tagline, hiding at the bottom or running vertically down the side of the page, you might be confused -- at least that is what advertisers and publishers hoped.
Proud publications -- such as The New York Times -- ran advertorial, but they hired outsiders (pens for hire like me and several other Freelance Success subscribers) to write it. And just to make sure we didn't taint the news pages, the Times enforced a rule that said advertorial writers couldn't be news-side reporters.
In this day of dog-eat-dog media competition any aversion to advertiser-paid promotional news content appears to have totally faded. There is no shame -- even in the most hallowed halls of the industry -- in publishing almost anything that makes money. But advertorial does have a new, classier name. Today, it's called "native advertising." I've heard people argue that there is a difference between advertorial and native advertising. One person said native advertising has "higher editorial standards." Is that anything like "a little bit pregnant?"
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"I really lucked out last issue (Op-Eds). Had just written a hard-to-place essay. The market info for the op-eds was so detailed and helpful that i knew at a glance which newspaper might be a good bet. Sent it that day and sold it. Broke into a new market I've been hoping for, too.
(Chicago Tribune)."- Pat Olsen
"I joined FLX this week, and I'm so happy to have found it. It feels like I've been searching for something that should be really easy to find, only I'm in a dark closet, bumping into stuff. Suddenly, I come here and eureka! I just found the pull-chain."-Toni Klym McLellan
"Once again, FLX came through (and in record time). I found (and interviewed) a source this afternoon. Thanks to everyone who offered to help!" -Jodi Helmer
Get Outta Here
by Julie Sturgeon
Toastmaster Dinner Proves You Can't Take Me Anywhere
(25 May 2010, 10:04 pm)
FLXers Write Books Too
The titles featured here were all published in the last year or so. If you're looking for a gift or just something absorbing to read, take a spin through this collection.
It's Great Escapes: Chicago
by Karla Zimmerman. Eat your way along the Wisconsin cheese trail; drive into the past on old Route 66; learn to surf on Lake Michigan; or unwind under the stars in the Rock River Valley. This book offers more than 20 day trips and weekend getaways within close proximity to Chicago.